We grow Franchise Systems by helping you define and attract your ideal franchise partners and helping your franchisees attract customers.

A great marketing strategy is only as strong as its weakest link.

Every step of the buyer journey is critical. Starting with understanding what drives your target buyer, the messages that will resonate, and the tactics that will work ensures you attract your ideal candidate. Your lead generation efforts are wasted if you aren’t converting the right buyer. And your sales strategy could be more effective using custom buyer insights that help move the needle.



  • Best Practices
  • Marketing/Sales Audit
  • Lead Nurturing Strategy
  • Mystery Shopping
  • Marketing Optimization

Lead Targeting

  • Persona Development
  • Buyer Insights
  • Customer Journey
  • Strategic Messaging
  • Content Strategy

Lead Generation

  • Telemarketing
  • Direct Mail
  • Email Campaigns
  • Paid Social
  • Content Planning

Lead Management

  • Contact Strategy
  • Lead Prequalification
  • Lead Development
  • Lead Nurturing
  • Scheduled Appointments
“Blue Otter delivered on time and on budget. They exceeded our expectations. Beyond successfully delivering assets based on the project brief, they brought additional actionable insights to the table. We look forward to continuing our working relationship with new innovative projects. They’ve had the capacity to create exactly what I was visualizing and I’m very excited about what we can do next.”    


– Tamara
Franchise Development Marketing Manager, Tutor Doctor®
“Working with the team at Blue Otter is like having more people on my own marketing team. I can bounce ideas off them, tell them what I’m looking to do and they offer well thought-out, actionable solutions to help me drive more leads to the sales team.”    


– Yona Smith
Senior Marketing Manager, Franchise Development, Authority Brands
“Blue Otter has been an asset for our email marketing efforts. They have helped design and execute our email newsletter program and are instrumental in helping to develop our email automation strategy. They have helped us revolutionize how we communicate with our customers, tutors and franchisees.”    


– Khya Fellingham
Marketing Director, Tutor Doctor®
“Working with BOS really helped us to move the needle in a very short space of time in our Fran Dev Marketing efforts. They have gone above and beyond when it has come to implementing new tactics and always communicate changes and recommendations clearly. They helped us increase our conversion rate from 1.06% to 3% and significantly reduce our CPL.”    


– Annabelle Wilson
Franchise Development Specialist, O2E Brands