Consulting Services

Blue Otter Solutions will evaluate your marketing efforts through a comprehensive sales and marketing audit, helping to identify underlying issues in your processes and ways to improve to meet your sales goals.

  • Best Practices
  • Marketing/Sales Audit
  • Lead Nurturing Strategy
  • Mystery Shopping
  • Marketing Optimization

Lead Targeting

Blue Otter Solutions helps clients stop spending massive budget dollars on capturing unqualified leads and allows them to precisely target qualified buyers. Through a comprehensive research methodology, we help determine your ideal candidate and share invaluable buyer insights that help align all of your marketing and sales efforts into a focused, effective approach.

  • Candidate Persona Development through rigorous research
  • Candidate Insights
  • Candidate Journey Mapping
  • Candidate Key Messaging
  • Strategic Content Approach

Lead Generation

Utilizing targeting research and data, Blue Otter will work with your current marketing vendors to create a custom lead generation approach combining digital and traditional marketing methods to attract and convert your ideal buyer.

  • Telemarketing
  • Direct Mail
  • Email Campaigns
  • Paid Social
  • Content Planning

Lead Management

Ensure your sales team is spending their time speaking to qualified leads rather than chasing down prospects who aren’t ready to commit. Through Blue Otter’s Lead Management services, clients can rest assured that the leads that land in their calendar are pre-qualified, informed and ready to discuss purchasing a franchise. Broker-level service without the broker fees.

  • Robust contact strategy
  • Lead Prequalification
  • Lead nurturing at all stages of funnel
  • Scheduled Appointments

Blue Otter delivered on time and on budget. They exceeded our expectations. Beyond successfully delivering assets based on the project brief, they brought additional actionable insights to the table. We look forward to continuing our working relationship with new innovative projects. They’ve had the capacity to create exactly what I was visualizing and I’m very excited about what we can do next..

– Tamara
Franchise Development Marketing Manager, Tutor Doctor®