Content Marketing

Content is at the core of all effective marketing efforts. Blue Otter creates consumer experiences through highly targeted content that attracts, delights and converts your ideal customer and builds brand evangelists. Our omni-channel content strategies focus on a meticulously defined audience persona creating an ideal environment for effortless conversion.

Services we offer include:
  • Persona development
  • Keyword and topic research
  • Editorial content calendars designed to touch all aspects of the marketing mix
  • Content creation, optimization and implementation (blogs, social media posts, whitepapers, e-books, infographics, etc.)
  • Optimized landing pages and conversion-driving calls-to-action
  • Lead nurturing email campaigns and automations
  • Shareable video ideation, creation and implementation

Social Media Marketing

Social Media has become entrenched in our daily lives. We heard somewhere that more people in the world have social media accounts than a toothbrush. (Yeah, you read that right.)

Social helps your brand engage with your customers, increase awareness of your brand for potential customers and can drive lead-capturing traffic to your website. But it’s bigger than that – it gives your brand a personality. It shows who your company would be if it were a person. We can help you shape that personality into one that your customers feel like they know and love.

Services we offer include:
  • Social media channel and competitor audit
  • Brand personality definition and guideline creation
  • Optimized post creation
  • Content ideation, creation and implementation (videos, infographics, graphics, etc.)
  • Online reputation management (ORM)
  • Community care and engagement

Email Marketing

Email continues to be the highest converting, most viewed marketing vehicle. 52% of U.S. cellphone owners access their email on their phone (Pew Research Center, 2013) This number grows with the increasing number of smart phone converters grow. (Yes, even our dads and grandparents are switching over!)

Customization and integration with additional conversion-driving marketing tactics allows email to the be the workhorse of your marketing campaigns.

Services we offer include:
  • Past campaign metrics review and analyzation
  • Email marketing strategy
  • Email content calendar, matrix and workflows
  • Email marketing automations
  • Landing page and call-to-action creation and implementation
  • Customized offer creation and promotion (e-book, whitepaper, guide, etc.)
  • Advanced email analytics and insights
  • Marketing campaign integrations

Mobile Marketing

The explosion in use of mobile devices to connect our lives wirelessly has revolutionized the marketing industry. Giving companies the ability to reach their customers instantaneously has changed the landscape of smart marketing and allowed companies to foster more informed and engaged consumer relationships through constant, personal connections.

Services we offer include:

Ringless Voicemail
Conveniently drop your voice message direction into the voice mailbox of your customer. Your message will stay with your customer longer, allowing them to reaction when it’s convenient for them. Features of Ringless Voicemail Drops include:

  • Permission-based marketing strategies
  • Customized message options available
  • Clear call-to-action
  • Custom dynamic campaigns
  • Message will stay with your customer longer, allowing them to react when it’s convenient for them


SMS Mobile Text Message Marketing:
Over 90% of your clients have their cell phones nearby, allowing you to connect at a much higher rate. SMS has the ability to not just inform, but truly engage with consumers through:

  • Surveys & Polls
  • Two-Way Texting
  • Mobile Coupons
  • Mobile Websites
  • Social Integration
  • Loyalty Program
  • Sweepstakes and Prizes
  • Opt-in Strategies

Contact Center Services

Blue Otter specializes in improving lead generation and increasing booked appointments by focusing on customer engagement enhancements. Whether you use an internal call center or outsource to a third party, our team of highly-skilled experts utilize proven, proprietary processes and techniques that have resulted in conversion increases of up to 300%.

We offer various Contact Center solutions such as:
  • Lead Capture and Management
  • Appointment Booking & Lead Conversion
  • Contact Center Selection
  • Multichannel Services (Chat, SMS, Email)
  • Vendor or Program Management
  • Process Improvement

Blue Otter delivered on time and on budget. They exceeded our expectations. Beyond successfully delivering assets based on the project brief, they brought additional actionable insights to the table. We look forward to continuing our working relationship with new innovative projects. They’ve had the capacity to create exactly what I was visualizing and I’m very excited about what we can do next..

– Tamara
Franchise Development Marketing Manager, Tutor Doctor®